…A Bold Celebration of Football, Culture, and Community
Ololade Adeyanju/
Guinness™, the bold and iconic brand from Nigeria’s foremost total beverage company, Guinness Nigeria, has successfully concluded its highly anticipated Premier League™ Trophy Tour, delivering unforgettable moments to thousands of passionate football fans across the country.
The three-day, two-city tour—held in partnership with the Premier League™—marked a milestone celebration of the beautiful game, while also commemorating Guinness Nigeria’s 75-year legacy of inspiring boldness and human connection.
After kicking off with excitement in Enugu, the tour culminated in Lagos, where fans had the rare opportunity to see and interact with the Premier League Trophy—the ultimate symbol of football excellence—up close. But this was more than a trophy showcase. The tour was an immersive celebration of football, culture, and community.
Across both cities, Guinness brought to life its signature MatchDay Experience—a vibrant, multi-sensory football fan zone featuring 360-degree Guinness bars, personalized jersey booths, noise-cancellation headset replay zones, live performances, and interactive moments that transported fans straight into the heart of the Premier League.
Speaking at a press conference at the State House, Marina, His Excellency Governor Babajide Sanwo-Olu praised Guinness Nigeria for its longstanding contributions to national development and cultural heritage.
“It’s exciting to see Lagos included in this historic tour. Guinness has long been part of our story—from being the first brewery outside the UK to its decades of positive social impact. Having the real Premier League Trophy in Lagos reaffirms our vibrant football culture. It’s gratifying that this experience was brought to us by a proudly 75-year-old Guinness Nigeria. As Lagosians, we celebrate Guinness as a socially responsible and culturally engaged brand,” Sanwo-Olu said.
Girish Sharma, Managing Director and CEO of Guinness Nigeria, reflected on the success of the tour:
“This has been an incredible journey—not just for Guinness, but for every fan who showed up. Football is more than a game; it’s a shared passion and a sense of community. Through this tour, we’ve placed fans at the heart of the action. Nigeria remains one of the world’s most passionate football nations, and we’re proud to have delivered this iconic experience.”
Fans expressed deep appreciation for the once-in-a-lifetime event. Malik Ibitoye, a Liverpool FC supporter in Lagos, shared:
“Seeing the Premier League Trophy in person was surreal—like standing on the pitch at Anfield. Guinness created something truly unforgettable, and it’s a moment I’ll cherish for life.”
At the Lagos stop held at The Palms Shopping Mall, Olayinka Bakare, Marketing and Innovation Director at Guinness Nigeria, added:
“This wasn’t just a trophy tour. It was a celebration of pride, identity, and shared joy. At Guinness™, we are dedicated to curating bold, culturally relevant experiences that resonate with the heartbeat of our consumers. This campaign reminded us of sport’s incredible power to unite and inspire.”
As Guinness Nigeria continues to mark its 75th anniversary, the Premier League Trophy Tour stands as a powerful symbol of what the brand represents: unforgettable moments, deep cultural connection, and a commitment to bringing people together—every day, everywhere.
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